After the February 26, 2012 death of 17-year-old Trayvon Martin, Adam Sweeney, like many Americans, discussed the incident with several of his friends. He discovered they all had something in common; they had been negatively stereotyped at some point in their lives. The stories of his peers inspired Sweeney. He founded Stereotype Apparel in April 2012 and began searching for partners in the campaign against discrimination.

At Stereotype Apparel, it really isn't about a political statement. We feel when someone is profiled and a tragic outcome is the result, there needs to be a change. We want everyone to be part of that change. While we are currently a small staff and new to the business world, we are dedicated self-starters motivated to making a difference in our own neighborhoods. We believe in combating negative labels with unity and a message of acceptance.